Information architecture (IA) is defined as the structural design of information. It aims to ensure usability in complex systems. In simple terms, IA is arranging information in order to help the end user make sense of this information and find what they are looking for.
“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool, UX designer
Think of the Dewey decimal system used in a library. With specific naming, labelling and cataloguing rules we can easily find a book in a library.
Let’s adapt this theory to the digital environment, websites, apps and databases. IA is trying to find the best way we can present information for our desired result. Through IA we can create strong and defined user experiences.
IA and web navigation
IA provides structure and a means for organising and labelling content. This promotes the ease of navigation and defines a well thought out user journey.
The aim of an IA is to define a blueprint for digital assets. It focuses on the needs of the audience and organisation, and is not limited by scale or complexity.
Why use IA
IA is an important part of any website. It influences how users can find, navigate and to use websites.
When analysing your site’s IA:
- keep the audience in mind, can they find what they want?
- does your site have a defined structure?
- are your menus easy to navigate?
What to consider when understanding information architecture
Information architecture considers the user first and foremost. Its design is the result of extensive user research, testing and planning.
When designing IAs, we analyse:
- user engagement
- the flow of the user from page to page
- if the information is easy to find
- defining menus
- where each item fits in the hierarchy.
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