We all know the Internet is famous for cat pictures and memes, but when it comes to adding an image to your very own website, there are few things you need to be mindful of.
Category: Content design (Page 2 of 4)
How to publish content that meets your audience’s needs
Although events are currently being conducted online, please don’t forget to tag your event for relevant audiences and campuses.
If you have upcoming or regular events you’d like to promote on the website, you’re in luck. The La Trobe University website has an event calendar that lists all the published upcoming events. It allows users to add the event to their calendar, register or find more information about the event. It will also have its very own URL and will be findable by search engines.
A page without a call to action button (CTA) is like a driver without a map. A CTA button aims to direct your user on a clear path within your site helping to achieve the goals of your site.
Resizing images doesn’t have to be a pain. This article will show you how to resize an image in Photoshop the easy way.
You may have noticed that new designs and components are selectively rolling out across our website. These components and layouts are part of La Trobe’s Design System and they help deliver consistent web experiences. Some of the benefits are that users can now expect a similar experience on the website as well as on our other digital interfaces. To learn more about design systems and their role see what is a design system.
Information architecture (IA) is defined as the structural design of information. It aims to ensure usability in complex systems. In simple terms, IA is arranging information in order to help the end user make sense of this information and find what they are looking for.
We have all heard the term metadata, but what is it – and, more importantly, why do web editors need to care? Read on to get the lowdown.
What is metadata?
Metadata is data used to describe information and content that you present on your asset. Metadata is vital in making your page (and other assets) accessible and findable via search engines.
Before writing any content it is important to have an understanding of your audience. We create personas to describe and understand our target audience/s. This provides detailed insights to help develop content that meets their needs. It also helps us better understand if we are achieving the intended goals of our website.
To take the guesswork out of the correct spelling and punctuation, La Trobe has created an Editorial Style Guide. It helps to ensure consistent style, punctuation and spelling across the site.
Each of you will have access to the guide, however, we’ve highlighted the top 5 essentials you need to know when editing.
