Brands influence, inspire and persuade.
At La Trobe, our brand expresses who we are. It helps communicate our values and brings our personality to life. It’s confident and contemporary. Colourful and consistent. It stands out from the crowd.
Category: SEO
Make your website stand out in search
We have all heard the term metadata, but what is it – and, more importantly, why do web editors need to care? Read on to get the lowdown.
What is metadata?
Metadata is data used to describe information and content that you present on your asset. Metadata is vital in making your page (and other assets) accessible and findable via search engines.
As a web editor, you play a key role in providing your audiences with a quality experience and ensuring your web content is:
- targeted
- useful
- accessible
- effective.
