Before writing any content it is important to have an understanding of your audience. We create personas to describe and understand our target audience/s. This provides detailed insights to help develop content that meets their needs. It also helps us better understand if we are achieving the intended goals of our website.
Category: User experience (Page 2 of 2)
Understand how users interact with websites
To take the guesswork out of the correct spelling and punctuation, La Trobe has created an Editorial Style Guide. It helps to ensure consistent style, punctuation and spelling across the site.
Each of you will have access to the guide, however, we’ve highlighted the top 5 essentials you need to know when editing.
Web analytics defines the collection and analysis of user data from a website.
From when a user lands on a website, data and user activity is being collected. Understanding the basics of analytics provides insights into how a website is performing.
Webforms are a common feature on websites.
They help the user complete an action, and organisations and businesses respond to this action.
We’ve all seen these forms online:
- Booking form
- Enquiry form
- Newsletter subscription form
- Application form
- Feedback form
- Event registration
- Online sale form (not available on our CMS)
These forms collect data provided by a user, which is then processed by a server and sent to the form owner.
An expert’s guide to alt-text
They say a picture is worth a thousand words. The same goes for web images, but in most instances, it’s worth 125 characters or less.
An accordion is a simple way to display content rich information. Accordions are an easy way of presenting content that doesn’t fit into a list item and can help reduce information overload and page length.
If we had a dollar for every time we were asked to add a carousel to a webpage, we’d have enough money to enjoy a fancy dinner on Collins Street.
A carousel is a module on a page that allows dynamic content to be on display. Like the name suggests, information can be placed on auto-rotate to display new information every 5 seconds. The feature is often used by creative professionals or e-commerce companies.
