Site auditing is an important step in continuing to keep your site content fresh, engaging and complete. We recommend editors continuously review content checking for accuracy, broken links and content value.

The process of periodically auditing your website requires further thought to delve deeper into your website. A site audit provides a health check for your website assessing goals and ensuring you can provide the best possible user experience.

Why you should be auditing content every six months?

A site audit evaluates your content holistically. It provides an overview of your site and helps you identify areas to improve. Put your critical thinking cap on, don’t hold back. Take your time and consider yourself as the end user.

What assets are checked?

  • images
  • documents
  • pages
  • forms

How to conduct a site audit

Use the DMR system to submit a site audit request.

When requesting a site audit you will receive 3 documents:

  • a site report listing all assets in your site. Documents, images, forms and web pages.
  • Google Analytics (12 months) listing traffic statistics to all the pages on your site.
  • Google Analytics (12 months) listing traffic statistics to all the pages on your site. This report will exclude internal traffic.

Analytics will help you understand how your website is performing. This data will provide you information such as top performing pages, unique visitors and time spent on page.

Questions to consider when auditing

  • is this the best way the information can be presented?
  • does the information support the website goals?
  • does this information provide value?
  • does this content need to be removed or updated?

What a site audit can help you decide

A site audit can help you understand the good and bad of your website. You may have spent a long-time creating content but are not receiving effective engagement. It may be time to re-evaluate. Can my content be presented a different way? Should I be driving more visitors to my site?

It may be time to reassess your website objectives

We recommend scheduling two site audits each year, so look at your diary, and lock in some time now.