As a Web Editor your responsibility is to ensure your website is up to date. Conducting regular reviews and updating your site helps to prevent old and out of date content.

What is content?

Content isn’t just words on a webpage. It also refers to the images, documents and links included on your site.

It’s important to look at your site holistically as images and documents can date your content as much as a page about upcoming ‘2011 Web Editor Awards’ would!

Remember, although published documents may not be linked anywhere in your site, if they are live they can still be findable by search. That’s why it’s important to submit a Digital Marketing Request (DMR) to archive old documents when they are no longer required.

Checklist when auditing content

To complete an audit of your site or web page, we recommend viewing the Web content review checklist. Consult this document each time you update a page to make sure it is in tip-top shape.

Here are some key points to consider:

  • check content is relevant, fresh and remove outdated text, images or documents.
  • reflect on your audience. If the core audience of your site has changed, update your content to reflect this.
  • check dates and update location details. Where possible, remove dates as these identify whether a page is out of date.
  • are the links broken, relevant or necessary? Are you linking to an internal Asset ID rather than a full URL?
  • are your keywords still ranking for Search Engine Optimisation? Could new keywords be in your page copy?
  • can you improve your content by adding more headings or bullet points?

Auditing frequency

We recommend you check your content on a 6 to 12-month basis. Information importance and the expected frequency of change should influence this timeframe.

Understanding content engagement

An understanding of how people are engaging with on your site and what your most popular pages are can influence what changes you should make on your site.

Have questions about your web editing?

Remember, we’re always here to help! To reach out, please: